Hallmark Applications and Registrations

Trademark applications (and registrations) provide you with several to protect your business and investment; in fact they will become your most dear business asset. There the specific misconception that registering a company, purchasing the domain names and registering for tax purposes provides you that isn’t legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future methods.

Questions often arise as to if to register a hallmark. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights to utilize the company trademark for the specific goods and services, both in the offline and online environments; affording the business the ability to stop others from the brand and potentially damaging the reputation of the actual.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Insurance policies logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description of the business’ offerings provides the legal specifics of policy. It is important that the range of products and/or services that the business produces is correctly classified into one of the 45 separate categories in existence.

It is important to highlight that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect the emblem and business conception in australia too. Having rights to the brand, logo and product offerings in New Zealand does not mean you have got the same rights in Australia; a separate trademark application must be entered.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights make use of the trademark. Once a questionnaire is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the utilization of. However, objections are rare and the associated with trademark applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval staying the exclusive user belonging to the specified Trademark Reply Filing Online India for the range of goods and services went for under the application.